ÉTUDES DE MARCHÉS : MÉTHODES ET OUTILS 506617 Reprend les quatre volumes de MHALLA
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ÉTUDES DE MARCHÉS : MÉTHODES ET OUTILS 506617 Reprend les quatre volumes de MHALLA Reprend les quatre volumes de la série et trois mini séries avec une rare justesse l'auteur décrit de manière opérationnelle les méthodes et les techniques utilisées Présentation des outils de recherche du marketing pour établir une stratégie efficace en matière d'études de marchés
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